Content: 1,500-word posts vs 15-second reels
B2B buyers read. Long-form SEO articles, webinars and case studies drive most pipeline. See our SEO ranking guide — it applies double for B2B.
B2C buyers scroll. Reels, creator content and shoppable posts drive most revenue. Our social media marketing playbook is the B2C bible.
Sales cycles change everything
A B2B agency plans in quarters and reports on SQLs, pipeline value and CAC payback. A B2C agency plans in weeks and reports on ROAS, first-purchase conversion and repeat rate.
Where they overlap: brand
Neither wins without a brand people remember. Whether you sell SaaS or skincare, your creative marketing agency should be building the same asset — recognition. That is Lightdrop's unfair advantage: we build brand systems that work at both a trade show and a TikTok.
Which do you need?
If you're B2B SaaS, hire an agency with a real SEO and long-form content stack. If you're D2C, hire one with in-house creators and paid media chops. If you're both (marketplaces, fintech, edtech), hire one team like ours that speaks both. Compare pricing in our breakdown and choose the right partner.